December 4, 2024

Tag: mobile ad

Business

Mobile Ad Fraud Costing Advertisers $1B Annually

Mobile app advertising in the United States has evolved into a huge business worth an estimated $20 billion annually. As the business expands, mobile ad fraud is becoming more prevalent, costing advertisers upwards of $1 billion each year. Fraud-detection firm Forensiq has released a new report showing that as much as $1 billion of advertising […]

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