Bharti Airtel is all geared up to take Reliance Jio Infocomm, its on-bitter rival, at its own game by rolling out voice services as early as next week utilizing the same 4G technology used by the newcomer of the industry. This data was given by people aware of the matter. The services will be extended all over India well before the end of this fiscal year, they claimed.
The VoLTE (Voice over LTE) technology provides more clearness on voice via high-definition calling, utilizing the similar network used for carrying data. The Sunil Mittal-possessed company is the first of the well-known telecom companies to accept the tech. It is anticipated to take the rivalry to the Mukesh Ambani-possessed new player that has pointed out unlimited data and free VoLTE calls as USPs to acquire a 130-Million consumer base inside a year of its market roll out in September 2016.
Airtel is expected to roll out its VoLTE services initially in Mumbai, followed by other metro cities including Kolkata, the people claimed. The firm had carried out tests in 3 to 4 other huge cities and metros for a couple of months. “Some users in Kolkata and Mumbai, and other metro cities where the company is aiming to roll out, will receive messages to trigger VoLTE calls on their handsets,” one of the source claimed. “Airtel will extend to more metros and wrap the complete nation well before the end of this fiscal year,” claimed other sources, who were aware about the plans of the company. Bharti Airtel refused to respond.
Jio is presently the sole operator providing VoLTE and has been advertizing that service as a main differentiator with its competitors. Himanshu Kapania, Managing Director of Idea, said in May that the third largest telecom company concluded trails of its VoLTE network and was anticipated to roll out the services by end of September. The firm has not spoken additional on the plans of the roll out.
A senior adviser, Sandeep Das, said that Airtel rolling VoLTE services might be a great user move, since it might assist it retain current users.
